Tinder isn’t happier about a Los Angeles billboard strategy urging consumers of common relationships and hookup programs getting tested for sexually transmitted disorders, for free.
In a provocative LA area billboard venture, The AIDS Healthcare Foundation requires aim at apps like Tinder and Grindr, and means that people who need those service for connecting with sexual lovers have reached a higher possibility for conditions like chlamydia and gonorrhea.
A KCAL9 LA TV reporter stated that among billboards had been put up just a few blocks from Tinder’s Beverly Boulevard headquarters.
Tinder sent a cease-and-desist letter for the AHF, requiring the billboards be used down and arguing which they “falsely” associate the app “making use of the contraction of venereal disorders.”
For the lawyergram, Tinder lawyer Jonathan D. Reichman states the AHF billboard’s “accusations are created to irreparably damage Tinder’s reputation in an effort to inspire other people to simply take an HIV test available from your business.”
Reichman claims the campaign’s “statements” are not located in research, and wouldn’t hold up to “important comparison.”
Tinder “highly aids these types of tests,” he adds, accusing AHF of bogus marketing and advertising, disparagement, libel and disturbance with Tinder’s companies. And all of them’s lawsuitin’ phrase.
The AHF sent out a pr release nowadays that links to various research and an article in Vanity Fair to bolster their own questionable state of “rising STD costs located among customers of preferred relationships or “hookup” cellular telephone applications.”
Within their statement, the AHF additionally intricate the answers by Tinder and Grinder:
Within a couple of hours regarding the billboard publishing in la (really the only marketplace in which the panels are presently submitted), Grindr, another of the software showcased for the venture, cut off AHF’s paid advertising because of its free of charge STD examination providers on the site. In 24 hours or less, Tinder given its cease-and-desist letter, declaring AHF’s public service offer, “…is accountable for…falsely associating Tinder utilizing the contraction of venereal disorder.”
- TWEET
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- AIDS
- grinder
- wellness
- hiv
- hookups
- Intercourse
- STDs
- tinder
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