Customer loyalty programs can involve exclusive coupons, vouchers and rewards. If you go this route, set up manual or automated triggers that ensure an easy redemption process. A fast and easy checkout experience can increase conversions and revenue. Free shipping, one-click checkout, progress bars and auto-complete can also be worthwhile. If possible, work with a professional web designer and developer to ensure your design is easy to navigate, SEO-friendly and compatible on all devices. Don’t forget extra features your customers may find useful, such as a shipping calculator, chatbot and appointment or meeting scheduler.

• Number two, never miss an opportunity to add scarcity to your buyer’s journey (e.g., “Extremely Limited”).
• An eCommerce website and a web portal at first blush seem like the same thing.
• Buyers use their wholesale eCommerce portals (such as a buyer login for NuORDER), to browse and shop brands from around the globe.

The balance here is about price personalization that’s automated (i.e., dynamic) for buyers in the research phase and negotiated for those closer to purchase. According to Forrester’s latest research, 74% of B2B buyers now research “at least half of their work purchases online.” Additionally, 53% complete those purchases online as well. However, before we turn to serving the people who can make deals, we must examine the people who can break them. “Because supporting them was crucial, we brought on a great sales rep and merged the physical with the digital. Catering to these types of buyers means offering them a digital version of the spreadsheets and faxed order forms they’re used to. Adding all the bells and whistles of B2C can become a distraction and even a detriment.

E-Commerce Strategy: The Ultimate Guide

This can be helpful if you want to add custom features or integrations to your site. Pricing and Value focuses on the financial logistics of using the platform. Here, we considered whether we could find information on the availability of free demos and public pricing.

With NuORDER, buying and merchandising teams can share ideas, plan assortments, and build entire product collections. TrueCommerce Netalogue is a B2B solution for wholesale, manufacturing, and distribution companies. It’s a suite of over 300 features for all types of B2B scenarios.

Do And Dont’s You Need To Keep In Mind Before Starting An E-commerce Portal

In 2015, the company expanded from an online to an omnichannel model and began selling fashion products. Payment flexibility is great for user experience, but the manual process of tracking and following up can eat up hours of your time each week. Find an ecommerce platform that can automate tedious payments work, charge vaulted cards at checkout and on draft orders, and send scheduled payment reminders. Your ecommerce platform should make product details easy to add (for you) and navigate (for your customers).

With so many e-commerce platform choices, it’s vital to pay attention to which features matter most to your business. After all, what works for one seller may not work for all sellers. For example, you may only sell seven different things, which means you don’t need software that supports a large inventory. The best e-commerce platforms will offer a wide variety of features and integrations to choose from, making it easy to build the exact store you need.

Cross-Sell and Upsell Your Offerings

You can use this information to make changes and improvements as needed. Research shows that it’s more expensive to acquire a new customer than to retain an existing one. An e-commerce strategy is a great way to transform one-time buyers into repeat buyers who choose you over your competitors. You’ll still have to cover hosting and SSL certificate expenses, though.

Website Speed Optimization: 12 Techniques to Achieve Blazing-Fast Ecommerce Site Speed

Ask these four questions when evaluating your e-commerce website options. Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. Katherine Haan, MBA is a former financial advisor-turned-writer and business coach.

Reason 2: Reduced Operational Cost

Our team helps seamlessly migrate software to a cloud platform and advises on the cloud strategy, infrastructure, and technology. Ecommerce portal owners should test the portal for security vulnerabilities and lack of compliance and install suitable protective where’s your tax refund mechanisms. You will get a centralized view of all product data from different sources and be able to search for necessary categories and items and filter and compare them. Get on the list for the latest news and topics to help support your wholesale business.

You will track fleet performance and availability, monitor shipments, deliveries, and returns, gain visibility into warehouse operations, analyze routes, and optimize shipping costs. We created a real estate sales and analytics portal for a UK-based startup to connect property buyers with real estate developers globally. NuORDER’s brand and buyer portals have a lot of features in common. They’re also standardized yet customizable, so they’re always straightforward and easy to navigate. In 2019, Shopify added fulfillment networks, customer-facing software tools, 11 new languages, and new software development kits to their platform. By developing a successful e-commerce portal, you can increase your business boundaries and improve performance.

The COVID-19 pandemic exposed many weaknesses in supply chains and the many flaws in B2B workflows. Business-to-business (or B2B) refers to selling products and services directly between two businesses. CertriPro’s E-Link integration creates a website portal for customers, then uses Magento eCommerce to create a website.

It works as a WordPress plug-in and adds shopping features, like payments, shipping, and order management, to any WordPress site. We’ve previously covered B2B ecommerce foundations and how B2B differs from B2C ecommerce. This guide will take you through the best B2B ecommerce platforms, features to look for, and criteria to consider. One of the major growth markets for Sea Limited has been retail livestreaming.